Slimcea: Difference between revisions

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{{Short description|British Brand}}{{More refs|date=December 2024}}
 
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'''Slimcea''' was a British brand selling [[slimming|reduced calorie]] foods<ref>{{Cite book |url=https://www.google.co.in/books/edition/Milk_Producer/8pAmbJf6UtQC?hl=en&gbpv=1&bsq=%22Slimcea%22+-wikipedia&dq=%22Slimcea%22+-wikipedia&printsec=frontcover |title=Milk Producer |date=1987 |publisher=Milk Marketing Board |volume=34,35 |pages=17 |language=en}}</ref> between 1959 and the mid-1990s. The brand was launched in 1959 by Procea Products, which became part of [[Cavenham Foods]] in 1965. It was sold to [[Spillers]] in 1975 which in turn was taken over by [[Dalgety plc]] in 1979.
 
The brand's flagship product was its reduced calorie bread, which was advertised with the tagline "Show them you're a Slimcea girl". The "Slimcea girls" featured in the advertisements were usually winners of national Slimmer Of The Year competitions. A reduced calorie sweetener was also produced under the brand, along with a number of less successful products such as [[UHT milk]].